Assessing Consumer Preference for Overpackaging Solutions in E-Commerce

Globalization of Consumer E-Commerce

This article reviews globalization aspects of “business to consumer” (B2C) electronic commerce. According to Computerworld, “Globalization is the marketing and selling of a product outside a company’s home country. To successfully do that on the Internet, a company needs to localize – make its Web site linguistically, culturally, and in all other ways accessible to customers outside its home te...

Theorizing Intercultural Accommodation in Consumer E-Commerce

Agent-based Consumer Learning in E-Commerce

In the age of information and knowledge, the role of business companies is not only just to sell products and services, but also to educate their consumers. Educating consumers with extremely diversified backgrounds about technical knowledge is an important part of competitive advantage. To succeed, modern companies need to develop the best education technologies and teaching philosophies. The ...

Preference elicitation in B2C e-commerce

Making preference information in consumer markets explicit can benefit both the individual customer and the business side. The costumer can benefit by faster finding a product that fits his needs whereas the e-commerce site gets important information about segments and needs in the market. Preference information can be obtained in an e-commerce environment either from historical transaction dat...

E-Commerce Profitability & Consumer Purchase Behavior

Consumers often evaluate alternatives differently based on whether they are performing the search online, or offline physically in a store. Information is available more systematically online for consumers to evaluate thus enabling them to rate each and every feature of the product. However, certain attributes (such as size) are difficult to judge without the physical inspection of the product ...